ECONOMIA COMPARTILHADA: análise da intenção de consumo em Naviraí/MS

Abstract

Shared consumption aims to enable access to different products without the need to own them. Within this model, transactions to benefit from sharing may involve a monetary exchange or not. This work aims to analyze the intention of shared consumption in Naviraí/MS and the region, identifying the main reasons that lead consumers to choose to share goods instead of owning products. The study is a research of a mixed nature using the survey approach, in which the virtual application of forms was carried out using the Google Forms tool and used the digital platforms Instagram and WhatsApp, obtaining a total of 101 participants among residents of Naviraí/MS and region. Based on the survey, only 30.7% of respondents stated that they had some familiarity with the topic. However, participants who are familiar with the topic of Sharing Economy demonstrated a positive view of the economic model, associating the topic with an intelligent option, in addition to being a positive novelty, however, they presented acceptance in relation to the risk of being deceived and/or stolen. Finally, the relevance of this work stands out as it addresses the emerging theme “Shared Economy”, in addition to being among the few works in Portuguese that relate “Shared Economy” + “consumption intention” + “purchase intention ” ”.