GOVERNANÇA E GESTÃO EM EMPRESAS FAMILIARES BRASILEIRAS: Um Estudo de Caso Comparativo.

Abstract

This study aimed to characterize the governance and management systems in Brazilian family businesses, with a focus on Jacto and an organization in Naviraí-MS. Through an exploratory approach using qualitative data from two case studies, challenges such as succession, conflicts, and family management were analyzed. Jacto, after facing complexities in succession, demonstrated successful strategies resulting in growth and effectiveness. In contrast, the organization in Naviraí-MS, not yet formally subjected to succession, emphasizes the urgency of structured and professionalized management. The implementation of governance practices emerges as crucial to addressing challenges, promoting transparency, and preparing for succession. Notable differences between the companies include decentralized versus centralized communication approaches and varying degrees of professionalization. While the research is limited to two cases, it suggests the need for more comprehensive studies, highlighting the relevance of governance in the perpetuation and success of Brazilian family businesses.