ANÁLISE DO PLANEJAMENTO ESTRATÉGICO NA ERA DIGITAL : USO DAS TECNOLOGIAS COMO FERRAMENTA ESTRATÉGICA PARA O DESTAQUE DAS EMPRESAS NO MERCADO

Abstract

The present work aims to describe the concepts of strategic planning in the digital era and the use of technologies as a strategic tool. Through strategic planning using technology, companies can clearly establish decisions, objectives, potential, opportunities, threats and ensure competitiveness and flexibility to deal with unexpected changes. The concepts used cover topics such as the basis of strategic planning, information technologies, strategic planning challenges and the use of technology. As methods, this study uses a literature review, use of already prepared materials: books, scientific articles, magazines, electronic documents. And, however, the study shows that managers need to be aware of changes so that they act as the main agents guiding strategies, development and growth for the organization.