Conceitos teóricos e a aplicação prática do planejamento estratégico: Um estudo em uma empresa pública do setor de saneamento básico.

Abstract

Strategic Planning is more than a management tool. This is an organizational process that can be applied to all types of companies, whether public, private or third, small, medium or large, productive or providing services. Strategic Planning takes the company to know the environment and market where it is inserted and itself by analyzing its own environment. This research aims to present in theory and practice the steps for the development of Strategic Planning. In theory, the main concepts of planning, strategy, and strategic planning were addressed. In practice, stages of the strategic planning of the company Sanesul were presented. Methodologically, it is a study developed through interviews and documentary analysis. The analysis finds the congruence between the theoretical precepts and the organization's practice, demonstrating through the stages of constructing the strategic planning the valorization and the application, respecting the philosophical stages of environmental analysis and construction of objectives and strategies.