ESTUDO CONCEITUAL PARA IMPLANTAÇÃO DE UMA CERVEJARIA

Abstract

The brewing industry is a key segment of the beverage sector, exerting a significant economic impact on the production chain and generating a large number of direct and indirect jobs. In Brazil, the sector is characterized by a consolidated and highly competitive market, comprising major industrial groups alongside a growing number of microbreweries and craft breweries. Significant growth has been observed in recent decades, driven by market diversification, rising consumption of specialty beers, and an increasing appreciation for regional and craft products. Beyond its economic impact, the brewing supply chain encompasses strategic sectors—such as agriculture (barley, malt, and hop production), industry (manufacturing of inputs, packaging, and equipment), and logistics—highlighting its systemic importance. Within this dynamic landscape—marked by stringent regulatory requirements, constant technological innovation, and fluctuations in raw material and energy costs—an integrated analysis of technical aspects serves as a systematic tool to support decision-making, providing guidelines for the industry's structuring, planning, and management. In this context, conducting a technical feasibility study plays a strategic role in structuring new ventures by integrating the various analyses required for the industrial planning process. To this end, an applied study was conducted—grounded in bibliographic and documentary research—covering the key stages involved in establishing a brewery. Initially, an analysis of the business environment and market was performed. Subsequently, production processes, production planning, and mass and energy balances were defined. Finally, the industrial layout, plant location studies, logistics, workforce sizing, and other aspects essential to the venture's planning were developed.