Futebol à Venda? Grande reportagem multimídia sobre a implementação das Sociedades Anônimas do Futebol (SAF) em clubes de Mato Grosso do Sul

Abstract

This Final Course Project is a large multimedia report that addresses the implementation process of Public Limited Football Companies (in portuguese, SAFs) in Mato Grosso do Sul. With nationally recognized cases such as Botafogo (RJ), Atlético (MG), and Cruzeiro (MG), SAFs arrived in regional sports in November 2024, with the transformation of Associação Atlética Portuguesa into SAF Pantanal Futebol Clube. Since then, other more traditional clubs in the state have announced their interest in adopting the business model based on Law No. 14.193/21. To this end, representatives from Esporte Clube Comercial and Corumbaense Futebol Clube, both committed to the change, were interviewed for the report, as well as the manager of SAF Pantanal. As experts, Ingrid Grandini, a lawyer with a master's degree in Intellectual Property from the National Institute of Industrial Property (INPI), and Irlan Simões, PhD in Communication from the State University of Rio de Janeiro, researcher at the Fundação Carlos Chagas Filho de Amparo à Pesquisa do Estado do Rio de Janeiro (Faperj) and columnist for the Globo Esporte portal, were interviewed. To gain an insider's perspective on this change, Hugo Santana, a Physical Education professor at the Universidade Federal de Mato Grosso do Sul (UFMS) and physical trainer for SAF Pantanal during the 2025 State Championship, was also interviewed. Using multimedia resources, the report seeks to unveil the peculiarities of the implementation of SAFs in the context of Mato Grosso do Sul. The report can be accessed via the link https://readymag.website/u2232804099/5940050/