Empreendedorismo Feminino

Abstract

Even with the growing advancement of female entrepreneurship in a wide range of areas, most organizations in Brazil still have men in leadership positions. In this sense, the purpose of this research is to analyze the challenges faced by female entrepreneurs in the city of Nova Andradina, Mato Grosso do Sul, and their motivations to contribute to breaking the cycle of gender bias in organizational management faced by women. To conduct this analysis, some of the city's women entrepreneurs responded to a survey questionnaire with questions about the difficulty of entering the labor market, various gender-related difficulties, difficulties in balancing work and family, among other issues. The results, analyzed using a qualitative-quantitative approach, confirm that women face multiple challenges, particularly the lack of capital and technical knowledge, directly related to gender issues. Despite the numerous challenges, the results of this research corroborate the hypothesis that women have the same abilities as men to manage their own businesses and are very willing to achieve better results for their businesses, seeking growth and training for themselves and their employees. The main motivations for entrepreneurship are financial independence and a passion for a specific sector. Family and emotional support are the most relevant factors in the trajectory of female entrepreneurs. For the future, most of the interviewees foresee significant growth and more opportunities for female entrepreneurship.