DESAFIOS DA ADMINISTRAÇÃO DE MICRO E PEQUENAS EMPRESAS DE NAVIRAÍ NA VISÃO DOS EMPREENDEDORES

Abstract

This paper aims to analyze the challenges faced by SME entrepreneurs in Naviraí-MS. To this end, the literature review was divided into two parts: the first dealt with the administration of SMEs; and the second presented some management tools. The research was classified as quantitative descriptive and was carried out using a structured questionnaire via Google Forms applied to 51 local entrepreneurs, which sought to analyze the use of management tools, and the challenges encountered. The results pointed to a diverse business environment among respondents, with the majority working in the services and commerce sectors, especially in the automotive industry. Among the main challenges are qualified labor, lack of commitment and experience of employees and competition. In addition to this, the lack of use of management tools stands out, showing the need to disseminate the importance of tools for managing companies, especially SMEs. As a practical contribution, the need for managerial training focused on the use of management tools, which can assist in the development of SMEs, was highlighted.