Redes sociais e marketing: série de vídeos no Instagram com enfoque jornalístico nas estratégias de empresárias em Campo Grande

Abstract

This project explores the social media marketing strategies used by women entrepreneurs in Campo Grande. A series of Instagram videos, hosted on the @luizasobrancelhascg profile, was developed based on interviews with three entrepreneurs from the fashion and beauty industries, as well as a social media and marketing expert. The aim is to share with the audience the approaches these businesswomen use to grow their ventures and enhance their visibility on platforms like Instagram and TikTok. The project also underscores the essential role of communication in shaping strong brands and successful businesses.