NÍVEIS DE COLABORAÇÃO DO PÚBLICO NO WEBJORNALISMO: ANÁLISE DA SEÇÃO DIRETO DAS RUAS DO JORNAL CAMPO GRANDE NEWS

Abstract

This study examines the collaborative dynamics within the Direto das Ruas section of the online newspaper Campo Grande News, based in the capital of Mato Grosso do Sul, with a focus on reader participation in content production. To achieve this, a bibliographic review was conducted on the concept of collaborative journalism, its connections to classical communication theories, and a critical perspective regarding the model’s limitations. The research methodology employed was content analysis, applied to a sample of 20 journalistic items published in the second half of 2023. Findings reveal that reader participation occurs primarily at an initial level, with contributions limited to the submission of story suggestions, videos, and amateur images, which are often edited by the newsroom. The results suggest that, although collaborative journalism purports a democratizing intent, its implementation exerts limited influence on readers' daily concerns, serving instead to support the commercial sustainability of newsrooms.