Barter: um meio de Geração de Vantagem Competitiva

Abstract

Barter, also known as the direct exchange of products, is a common practice in the agricultural sector that facilitates access to inputs through the early sale of part of the production. The objective of this work is to present the advantages and disadvantages of using Barter for both the rural producer and the reseller. It is an efficient cost and risk management strategy in agribusiness, aiming to maximize benefits for both parties by offering an alternative financing option for the rural producer and the reseller. To this end, a Barter analyst was interviewed to assess the advantages and disadvantages of this modality. In this system, the producer acquires inputs and pays with the products they will cultivate, eliminating the need for advance cash payment. This operation is beneficial both for the farmer, who protects themselves from market volatility, and for suppliers, who mitigate credit risk. In addition to being an alternative form of credit, Barter aims to provide support, trust, and protection against currency fluctuations and price variations, while also offering negotiation opportunities and agility for the producer. However, the practice also involves challenges, making it essential to study it to optimize its benefits.