MEDICINA ESTÉTICA: A BUSCA POR PADRÕES INALCANÇÁVEIS VENDIDOS NAS REDES SOCIAIS E A RESPONSABILIDADE MÉDICA

Abstract

The glorification of beauty standards in social media is one of the major causes of low self-esteem in modern society, which is due to the lack of real body representation in the materials published on the internet. This fact ends up leading to an endless search for these standards, using means such as plastic surgery to achieve desired goals, which often go far beyond embellishment, which does not always allow expectations to be lived up to and generates frustrations. In this context, this article observes the role of the surgeon in these delicate cases and consider the most ethical way to act, analyzing to which extent the professional can be liable for the feeling of dissatisfaction cultivated by the patient, appreciating such topics from the type of obligation that arises from this legal relationship, based on a bibliographic study as to the procedure, qualitative as to the content and a deductive approach regarding the method.