Gestão Estratégica de Custos como apoio à diferenciação e vantagem competitiva: um estudo de caso em uma pizzaria

Abstract

Cost management is a commonly challenging activity for microentrepreneurs, especially in the food sector. This study proposes an analysis of the importance of strategic cost management as a fundamental tool for the financial sustainability of companies, focusing on a case study in a pizzeria. The research investigates how the use of practical tools in cost management can positively influence financial results, competitiveness and the choice of strategic decisions. Additionally, it examines how companies can adapt their cost strategies in a constantly evolving business environment.