EMPREENDEDORISMO NA GERAÇÃO 60+: um estudo na cidade de Naviraí-MS

Abstract

The study, focused on entrepreneurship 60+ in the Naviraí-MS region, reveals the complex dynamics of this phenomenon among more experienced entrepreneurs. The objective of this article was to investigate motivations that lead individuals from the 60+ generation to undertake business in the city of Naviraí-MS. To achieve the initial objective, qualitative/exploratory field research was carried out through semi-structured interviews with eight participants. In general, several motivations that were identified stand out, including passion for the business, search for additional income and balance between opportunity and need. The initial challenges in the ventures varied among those interviewed, ranging from financial and management issues to customer acquisition and overcoming prejudices. The study contributes to knowledge about 60+ entrepreneurship, highlighting not only economic implications, but also its potential social impact. It is concluded that it is necessary to analyze specific aspects of entrepreneurship in the baby boomer generation to improve support policies and promote an inclusive entrepreneurial environment.