DESAFIOS NA ADOÇÃO DE NOVAS TECNOLOGIAS AGROPECUÁRIAS: Uma Análise da Percepção de Risco entre Produtores Rurais no Mato Grosso do Sul

Abstract

This exploratory study aimed to identify factors influencing the risk perception of rural producers in Mato Grosso do Sul regarding the adoption of new technologies available in the market. Employing a qualitative approach, interviews were conducted with nine participants, including producers, union representatives, technicians, and scientists. The research utilized the framework of Devaney and Henchion (2018), categorizing participants into Subjective, Mandatory, and Objective Proximity. The results identified seven significant risks: insufficient knowledge, return on investment, scale and resource limitations, cultural resistance, financing, shortage of qualified labor, and technological dependence. Notably, producers of smaller properties face additional challenges such as relatively high costs and a lack of financial incentives. The study emphasizes the importance of understanding these risks, both personal and external, to guide public policies and private strategies.