Um Retrato de Experimentos Gamificados para Melhora de Engajamento de Funcionários em Empresas no Brasil

Abstract

Gamification is a strategy that has been used in a wide variety of areas. In addition to education, one of the possible areas of application is its use in improving employees' engagement in companies in various industries. Since this is a new area, there are still few studies in Portuguese and in Brazil on the use of gamification in a business environment, specifically when it comes to Information Technology (IT). Therefore, the aim of this study was to provide an overview, based on studies in the area, regarding the use of gamification tools and methods in Brazilian corporate workplaces. It also aims to show which gamified techniques and tools are most commonly used, how they are being implemented, and how long they have been used at companies. In order to achieve the objective, an exploratory search was carried out on Google Scholar considering the most recent and most cited works. As part of the methodology, a series of research questions were formulated on the subject of gamification in companies. As a result, tables are presented with the answers for each article selected. In this way, it was possible to create an initial outline of the state of the art on the subject in Brazil. As future work, we intend to refine this work by constructing a Systematic Literature Review following a formal methodological process.