Fortalecendo vínculos entre o profissional da saúde e a gestão financeira na cidade de Nova Andradina (MS)

Abstract

The relevance of good financial management is a fact for individuals and legal entities; this study highlights its importance for healthcare professionals in private companies. Given this, we sought to highlight the perception and importance of financial management for these professionals. Through a previous study, the absence of this subject in the curriculum of students in the health area was noted, with the aim of receiving opinions through interviews about its inclusion. As for basic financial education, we sought to identify some form of relevance for the business environment. With the purpose of finding significance for the generation of value and competitive advantage, research with an exploratory, descriptive nature and qualitative approach was carried out, where the technique was accompanied by a multi-case study and the application of semi-structured interviews in situ, with five health professionals, in city of Nova Andradina (MS), guaranteeing the confidentiality of personal data, company name and CNPJ. The results demonstrated that basic financial education is appreciated as a structure for life and business, considered to be of utmost importance during graduation, which can provide better business-related performance, from the constitution of the private company, to control and decision-making processes and better resourcefulness in the analysis of costs and return on investments, which can generate value for the company and competitive market advantage. As a contribution, the exposure and analysis of the importance of financial management for health professionals stands out, given that to date the literature applied to the area is still in an embryonic phase. Keywords: financial management; basic financial education; value generation; competitive advantage.