Comportamento dos consumidores de carne bovina em Corumbá-MS

Abstract

The present study aimed to analyze the behavior of beef consumers in the municipality of Corumbá, in the state of Mato Grosso do Sul. To this end, a quantitative-descriptive research was conducted with 70 beef consumers living in Corumbá-MS. Data analysis was based on descriptive statistics and variability measures. Research has shown that the majority of consumers prefer to purchase beef from supermarket butchers; picanha was identified as the preferred cut; the majority of respondents purchase 1 to 5 kg of beef per week. Furthermore, the appearance, color, price and tenderness of the product are considered elements of great importance in the decision to purchase beef. These results provide valuable information for market actors and contribute to a better understanding of consumer behavior towards beef.