O perfil de empreendedoras sustentáveis das líderes em assentamentos rurais no Cerrado Sul-mato-grossense

Abstract

Entrepreneurship is the creation or expansion of economic activities through innovation, and is extremely important for economic dynamics and social development. Sustainable entrepreneurship is an approach that includes sustainable innovations in entrepreneurial activities, which encompasses the social, environmental and economic dimensions of sustainable development by solving problems and causes that are relevant to society and the environment. The Cerrado Biome covers the state of Mato Grosso do Sul, including the municipalities of Miranda and Nioaque, where the Andalucia and Bandeirantes settlements are located, which were created as part of the 1984 Agrarian Reform. Therefore, the aim of this research was to analyze the profile of sustainable entrepreneurship among leaders in rural settlements on the Cerrado Biome of Mato Grosso do Sul. The research strategy was a multiple case study, through semi-structured interviews with the leaders of the two settlements. As a result, it was found that both have an entrepreneurial profile in their work in the associations and undertake with sustainability. In relation to Cerrado fruits, it can be said that the leader of the Andalucia settlement works with sustainable entrepreneurship and her intention to continue working with Cerrado fruits is clear. On the other hand, the leader of the Bandeirantes settlement does not work with Cerrado fruits yet, but she intends to work with them in the future, and has already worked in other activities with a sustainable entrepreneurial profile, aiming to continue in the same way with these fruits.