COMUNICAÇÕES DE AÇÕES DE GESTÃO VERDE DE RECURSOS HUMANOS DE ORGANIZAÇÕES LISTADAS NA BOLSA DE VALORES B3

Abstract

Faced with major environmental catastrophes caused by large companies in the market and with the need to adopt sustainable measures in the organization's performance, the Green Human Resources Management (GHRM) has been fundamental to achieving efficient use of green strategies and environmental management practices to contribute positively for the environmental sustainability of the organization. GHRM is based on 5 dimensions: green training, green performance management, recruitment and selection green, green involvement, reward and green remuneration that help environmental development in each employee with the intention of achieving goals business. This research aims to investigate the communications of green management of people in companies listed on the B3 Stock Exchange. The data will be collected through the technique of document analysis and analysis of their contents. You reports analyzed referred to the ten most valuable companies and ten least valuable on the Brazilian stock exchange B3. The results showed that the ten more valuable companies have a greater number of stretches and more elaborated compared to the ten least valuable. In this way, it was verified that companies that invest more in GHRM can achieve better economic performance on the Brazilian stock exchange B3.