INFLUENCIADORES DIGITAIS E O MERCADO FINANCEIRO: PRINCIPAIS REGULAÇÕES E CONTRATOS PRIVADOS

Abstract

The present article aims to address the topic of digital influencers and their influence on the financial market. The effects of influencers' actions and recommendations will be discussed, highlighting their potential for generating significant impact, such as increased sales, brand popularity, and the promotion of social causes. Additionally, the importance of discussing contracts and key clauses in this context will be emphasized, establishing terms, obligations, and rights for all parties involved. The article will also examine the relevance of regulatory responsibility clauses in these contracts, considering the landscape of new regulations. Selected surveys and studies will be presented to provide a concise compilation within this niche of the financial market, which utilizes new forms of client acquisition through social media. Moreover, this article aims to address the lack of consolidated understanding regarding these new regulations and gather relevant data related to contractual matters. It includes a brief description of the main regulatory bodies and the context of their significance. Overall, a well- established contract offers benefits to the contracting parties, such as increased visibility and strengthened customer relationships, while also preparing them for future challenges, such as issues of influencer authenticity and associated reputation risks. It is crucial for them to remain vigilant regarding financial market regulations, which constitute a key aspect of regulatory discussion in this study.