A gestão do negócio em produção de conteúdo para internet

Abstract

The pursuit of entrepreneurship and making money through content production for the internet has become increasingly common. However, the methods of monetization and turning this work into a profitable business are subjects that are rarely discussed. In light of this, this study presents a case study of a YouTube channel that produces entertainment content for a young audience and, through a scientific approach, provides relevant information on the topic with the aim of presenting new strategies to monetize the channel and increase the profitability of the business. The theoretical framework of the study encompassed aspects of Creative Economy and Business Model Innovation, employing methodological procedures such as interviews, business model canvas construction, and personas. The obtained results indicate that it is possible to utilize different strategies to expand the business's revenue. In the case under study, it was decided to diversify the production of video content, establish an editorial line, and seek partnerships for production within a period of one year. These decisions have an impact on the revision of the business model, costs, and essential resources.