Plano de negócios para a empresa Vanguard4

Abstract

This article aims to outline a business plan and structure it for the creation of the company VANGUARD4 Commerce for Clothing LTDA, which will operate in the sale of women's clothing. The idea and willingness of the academics to open a business generated interest in thinking about this market as a way to invest and have a return, so it was necessary to create a business plan that will analyze the feasibility of opening the company and monitor the stages of this project until its complete development. In the view of Sebrae (2013), the business plan is the ideal instrument to draw a picture of the market, the product and the entrepreneur's attitudes. It is through it that you will have detailed information about your branch, products and services, customers, competitors, suppliers and, mainly, strengths and weaknesses of the business, helping to identify the viability of your idea and company management. This plan is an important tool that serves to assimilate the theories and knowledge acquired during the academic journey, with the reality and current market practices. The present study is also relevant for the Federal University of Mato Grosso do Sul, as it adds knowledge in the area and is available to serve as inspiration and support for further research. It is important for the entrepreneurial initiative of the academics, because the knowledge acquired will be fundamental for the decisions about this enterprise to be the best, and also to be used in the future, in the face of opportunities or needs that may arise.