Empreendedorismo por necessidade e empreendedorismo por oportunidade: um diagnóstico no município de Naviraí - MS

Abstract

The present work is interested in portraying what leads a person to undertake, the influence on the decision to choose the segment of the enterprise, the motivation that governs the continuity of the business, the advantages and disadvantages of the process. Interviews were conducted with 21 entrepreneurs through 21 questions, 20 of which were objective and 1 was subjective, which were analyzed in order of relevance. Due to the COVID-19 pandemic, most entrepreneurs were at a time of negative economic impact, moreover, they came to describe with emphasis the attitude of never giving up on a business, even in difficult times of global economic crisis. They also reported on their expectations regarding the post-pandemic. This work provided a vision for future entrepreneurs of the advantages and disadvantages of owning their own business, and the value of the three most important capitals in the enterprise: financial capital, customer capital and intellectual capital.