Não Somos de Plástico - Práticas jornalísticas em uma campanha corporativa

Abstract

This corporate communication campaign aimed to raise awareness among employees of a forestry company about plastic use, particularly disposable cups, through internal communication strategies, educational initiatives, and content designed to encourage reflection and promote changes in habits and behavior within the organizational environment. The campaign also sought to strengthen sustainability and ESG initiatives by using journalism as a strategic tool to achieve its proposed objectives.