Cooperação no meio rural: uma análise da percepção dos produtores rurais

Abstract

Cooperation is important when people support each other in groups when facing difficulties, enjoying the benefits in pursuit of mutual interest. Understanding the perception of rural producers becomes an important tool to strengthen the rural environment and provide producers' families and organizations present in rural areas with confidence in the product or service provided. This research aims to analyze the perception of rural producers regarding cooperation, identifying the elements and the concept generated by them. Data collection was carried out through semi-structured face-to-face interviews with four rural producers from the Teijin and Itamarati Settlements, located in the state of Mato Grosso do Sul. The results demonstrate that the producers understand that cooperation is linked to the work carried out by several people who have a common goal. Among the elements identified as essential for cooperation, the following stand out: communication, respect, solidarity, common goal, empathy, goodwill, patience and, above all, trust. Trust was identified by all interviewees as an indispensable condition for cooperation to materialize, because without it, it is not possible to establish lasting partnerships, share responsibilities, or ensure that benefits are distributed fairly.