ADOÇÃO DE TECNOLOGIAS AGRÍCOLAS NA PRODUÇÃO AGROPECUÁRIA: UM ESTUDO DE CASO NA FAZENDA IGUAÇU NO MUNICÍPIO DE AQUIDAUANA/MS

Abstract

The present study aims to analyze the adoption of technological innovations and management practices at Fazenda Iguaçu, located in the municipality of Aquidauana/MS, highlighting its contribution to productivity and agricultural management. The method used was a qualitative case study, with semi-structured interviews applied to the general manager and the owner, in addition to direct observations of the productive practices.The results demonstrate that the farm adopts conventional and incremental technologies, such as soil correction and fertilization, the use of seeds with biotechnology, crop-livestock integration (ILP), fixed-time artificial insemination (ATF), and basic management software. These practices contributed to the increase in productive efficiency, the standardization of the herd, and the sustainability of operations.It is concluded that, although Fazenda Iguaçu does not yet utilize advanced digital tools from Agriculture 4.0, the gradual adoption of innovations compatible with its technical and economic reality represents a clear example of the technology diffusion process described by Rogers, especially regarding the perception of relative advantage and the search for long term sustainability. Keywords: innovations; technology diffusion; crop-livestock integration; artificial insemination; sustainability.