PLANO DE NEGÓCIOS: CONNECT CONSULTORIA

Abstract

This study aims to develop a business plan for the company Connect Consultoria, focused on providing business consulting services in the municipality of Chapadão do Sul – MS. The research emerged from the growing demand for specialized management and financial services, as well as the need to support local companies in strategic decision-making. The methodology adopted involved a mixed approach, combining quantitative and qualitative methods, through the application of a questionnaire directed at managers and entrepreneurs to identify company profiles, main needs, and the level of knowledge about consulting services.Market, competitor, and supplier analyses were also carried out. The financial evaluation of the project was conducted using classical methods such as Net Present Value (NPV), Internal Rate of Return (IRR), and Payback, complemented by the application of the Extended Multi-Index Methodology (MMIA) and Monte Carlo Simulation, allowing for a more detailed analysis of the project’s risks and profitability. The results indicated that Connect Consultoria has an attractive return potential, profitability, and overall financial performance. It is concluded that the business is economically viable and has favorable conditions for entry and growth in the local market, contributing to the development of the assisted companies and strengthening the business consulting sector in the region.