A ESTÉTICA NA NOTÍCIA: um olhar sobre escolhas de comunicação visual na Revista Capricho

Abstract

This monograph aims to describe the aesthetic evolution of Revista Capricho, seeking to demonstrate how the magazine adapted to new visual demands and to the changing behaviors of its target audience across different generations. The study analyzed four printed editions of Capricho, published in 1993, 2004, 2014, and 2024, in order to identify the visual and editorial design choices employed to structure journalistic content and to attract and engage adolescent readers. It examines and identifies typographic, chromatic, photographic, and illustrative choices over time, as well as the possible impact of these visual strategies on the magazine’s audience and on its success during the selected years. The methodology adopted was the case study approach, involving the observation, identification, classification, and comparative analysis of the chosen editions, while considering the historical and social contexts of each publication. Based on these observations, a qualitative analysis was carried out, enabling an understanding of how editorial design and visual organization contributed to building the magazine’s identity and shaping its relationship with its audience — in this case, young readers from distinct generations.