ANÁLISE DE VIABILIDADE ECONÔMICA-FINANCEIRA DE UM E-COMMERCE DE NICHO ESPORTIVO COM FOCO EM PERSONALIZAÇÃO

Abstract

This study evaluates the economic and financial viability of implementing an e-commerce platform for sporting goods focused on personalization, operating exclusively in the national market. The research, of a bibliographic and documentary nature, gathered secondary data on the sporting goods sector and e-commerce , as well as pricing and demand information from stores with similar characteristics. The analysis used the Extended Multi-Index Methodology (EMIM) and Monte Carlo Simulation (SMC), with the aid of the SAVEPI system, which allowed for the evaluation of the project's return, risk, and sensitivity. The results indicated strong profitability potential, with a Net Present Value (NPV) of R$ 187,171.80, an Internal Rate of Return (IRR) of 231.97%, and a payback period of only 1 year, classifying the investment as highly attractive and low-risk. Furthermore, the elasticity limits demonstrated high tolerance to economic variations. It is concluded that the proposed e-commerce model is financially viable and presents favorable conditions for implementation, although future research should include field studies and more in-depth analyses of operational risks, logistics, and consumer behavior.