O impacto de propagandas comerciais de alimentos voltadas para o público infantil e adolescentes

Abstract

With the growth of urbanization, daily needs have changed, affecting eating habits. Children and adolescents are especially affected by food advertising; therefore, this article aims to analyze the impact of commercial advertising on the eating practices of this group. This is a literature review that analyzes recent studies on food advertising on online data platforms and official resolutions. The formation of eating habits occurs predominantly in childhood, being influenced by family, social, and media factors. The advertising of ultra-processed foods is a relevant determinant in the increase of obesity and Non-Communicable Chronic Diseases, reflecting impacts on adult life. This continuous exposure to persuasive strategies exploits the vulnerability of this group and consolidates inadequate eating patterns from childhood, reflecting in consequences for adult life. Given this scenario, Brazilian legislation and actions in Food and Nutritional Education are essential to reduce the effects of abusive marketing and promote healthier and more conscious choices from the first years of life.