ARROBA DE OURO: Um documentário sobre a dinâmica do preço da carne bovina em Mato Grosso do Sul

Abstract

"Arroba de Ouro" is a documentary that presents the economic, informational, and social aspects of the beef supply chain in Mato Grosso do Sul. The documentary investigates how the supply of animals, production costs, exports, and purchasing power influence the price paid by consumers in the state. The narrative combines interviews with ranchers, the meatpacking industry, and retailers, as well as official data, to understand why beef has become less accessible to the lower-income population. The production seeks to bring the public closer to the mechanisms of price formation, translating technical terms and highlighting information gaps that affect the social perception of the product's increased cost. The documentary showed that the reduction in the purchasing power of the minimum wage is the main reason for this.