(Re)Conexão: Requalificação Urbana no Centro de Naviraí-MS

Abstract

This study proposes an urban revitalization project for segments of Weimar Gonçalves Torres Avenue and Praça Prefeito Antônio Euclides Fabris Street, located in the central area of Naviraí, Mato Grosso do Sul, Brazil. The underutilization of central urban areas and the resulting decline in their social functions have contributed to the gradual emptying of the city center, diminishing its attractiveness and weakening its role as a catalyst for social interaction. In response, and recognizing the significance of public spaces as essential components of urban life, the project adopts the enhancement of the pedestrian scale as a core design principle. The methodological approach is qualitative and applied, grounded in a literature review, morphological analysis, urban diagnosis, and project development. As a reference, the revitalization of Rua 14 de Julho in Campo Grande-MS is examined, serving as an example of successful urban intervention. The proposal aims to requalify public circulation areas to address contemporary urban challenges, promote the reorganization of daily mobility patterns, and reinforce the memory of the urban landscape and local culture. Ultimately, the project seeks to foster more inclusive and resilient public spaces, with the intent of restoring their centrality and vitality as places of encounter, social interaction, and a sense of belonging.