UBER DO BOI: da inovação do aplicativo aos desafios para implantação

Abstract

Brazilian livestock production plays a central role in the international market but faces significant logistical challenges due to the country’s vast territory and the large volume of cattle transported. To optimize this process, TRS, the transportation company of the JBS group, developed Uboi, popularly known as the “Uber of Cattle,” to manage and streamline animal transportation. The application allows cattle producers across Brazil to request transport services, while the company plans load distribution to maximize truck utilization and reduce freight costs. The platform provides features such as price estimates, animal profile information, road type data, travel time forecasts, and full monitoring of the transport process, including estimated loading and unloading times. During implementation, the company faced challenges such as the need for substantial investment in smartphones for drivers and the requirement for training, which initially generated resistance. Nevertheless, the use of the application has delivered significant benefits, including dynamic reports and daily performance indicators for managers and producers, contributing to greater efficiency in livestock logistics.