ANÁLISE DE VIABILIDADE DE UM CONFINAMENTO DE GADO DE CORTE EM UM SÍTIO LOCALIZADO NO MUNICÍPIO DE IEPÊ - SP

Abstract

This study aims to develop a business plan for a confinement system on a small property in Iepê, São Paulo. To this end, concepts from feasibility analysis and strategic management were applied to assess the sustainability and profitability of the business. Therefore, the business plan was divided into: market analysis, operational plan, and financial plan. Furthermore, a simulation of two scenarios (pessimistic and optimistic) was performed to identify the main factors affecting the business structure. By comparing the scenarios, it can be concluded that the business can be highly profitable under favorable market conditions, but becomes unviable with minor market changes, such as a drop in the price of live cattle. After collecting financial indicators, the business's viability was verified through its NPV, IRR, and payback. The study used descriptive, prescriptive, and field research, describing the current market situation and proposing operational improvements to maximize profitability. Therefore, the results obtained in the study were positive.