VALORIZAÇÃO DO ARTESANATO EM AQUIDAUANA - MS: PERSPECTIVAS E DESAFIOS

Abstract

Handicrafts represent a cultural expression that blends tradition, creativity, and economic potential, playing a vital role in the sustainable development of local communities. In Aquidauana-MS, renowned for its rich indigenous and quilombola cultural identity, the handicraft market faces challenges related to undervaluation, product standardization, and commercialization difficulties. This study aims to analyze the local handicraft market, focusing on artisans’ experiences and perspectives, commercialization spaces, and events held in 2024, such as the Paulo Gustavo Arts Festival (FARPA) and the Indigenous Pantanal Entrepreneurship Fair (FEIP). A qualitative approach was employed, combining semi-structured interviews with 16 artisans and participant observation. Results reveal that while fairs and the Casa do Artesão provide meaningful platforms for exhibition and sales, gaps remain in cultural appreciation and artisan recognition. The lack of cultural marketing strategies and targeted public policies limits the sector’s reach and sustainability. The study concludes that initiatives such as capacity building, cultural storytelling, and governmental support can enhance the artisanal identity, promote social inclusion, and drive sustainable economic development in Aquidauana. .