PERFIL DO CONSUMIDOR GEEK: um estudo sobre a influência do universo geek nas decisões de compras dos consumidores de cosplay.

Abstract

This work aimed to investigate the profile of the geek consumer, focusing on the practice of cosplay and the emotional and social factors that influence their purchasing decisions. The research is quantitative and descriptive in nature, using a questionnaire as a data collection technique with a total of 205 respondents applied to individuals who identify with geek culture and who practice cosplay. The analysis of the data collected will be used in a descriptive statistical manner, aiming to identify the main demographic, psychological and behavioral factors that impact the consumption behavior of this public. Furthermore, the study addresses the relationship between the consumption of cultural products and the practice of cosplay, highlighting the role of geek culture in the purchasing decision process. The theoretical foundation is based on authors such as Kotler (2018) and Solomon (2016), with additional support from Manso (2020), Severino (2017), Prodanov, de Freitas (2013) and Gil (2008), who provide guidelines for the construction of the study and analysis of the results. It is hoped that this study will contribute to a better understanding of the profile and behavior of the geek consumer and the consumption dynamics associated with the practice of cosplay.