Impacto da Utilização de Dashboards na Tomada de Decisão Estratégica: Um Estudo Empírico

Abstract

With the constant advancement of technology, dashboards have become es- sential tools for improving management and strategic monitoring within organizati- ons. This study explores how these visual solutions can transform decision-making processes by presenting information in a simple and practical way, facilitating the analysis of critical data for the daily operations of companies. As part of a case study, a dashboard was developed using Looker Studio, integrated with Iclass — an online service order software. The tool was designed to meet the needs of the administrative sector, offering interactive panels and filters that allow data to be viewed ina personalizedandintuitivemanner. The inclusionofthe dashboard in the management routine transformed data analysis, generating significant gains in pro- ductivity and accuracy during meetings and strategic decisions. The result was more efficient administrative management and improved organizational performance.