ENERGÉTICO PROTÉICO DO CERRADO: Bebida Vegetal a base da Amêndoa do Baru - EnerCaff

Abstract

Sustainable development has driven the growth of the bioeconomy by promoting the responsible use of natural resources. In this context, the Brazilian Cerrado, rich in biodiversity, stands out as a source of innovative ingredients, such as baru (Dipteryx alata Vogel). This study aimed to develop and evaluate a protein-based energy drink named "EnerCaff," encompassing its physicochemical and microbiological characterization as well as conducting a market survey. The product was formulated using water-soluble baru extract combined with functional ingredients, caffeine and taurine, in compliance with current regulations. Physicochemical tests demonstrated appropriate levels of proteins, soluble solids, and pH in line with legal standards, while microbiological analyses confirmed the product’s safety for consumption, meeting food quality and safety standards as per regulations. The market survey revealed significant acceptance, particularly among consumers with busy lifestyles and interest in natural alternatives. The packaging design emphasized sustainability and regional identity, reinforcing the connection with the Cerrado's biodiversity. It is concluded that EnerCaff has competitive potential in the functional beverage market, combining innovation, sustainability, and the valorization of native Cerrado resources.