TRANSIÇÃO DE LIDERANÇA E CONFLITOS EM UM ESCRITÓRIO FAMILIAR: O Caso do Escritório Nascente

Abstract

The case of Escritório Nascente (Rising Office) explores the challenges faced by a family business located in Naviraí, Mato Grosso do Sul, which manages residential subdivisions and rural properties. Founded in the 1980s by Moisés, the office has established itself as a cornerstone of the family’s business endeavors but currently struggles with issues such as centralized decision-making, interpersonal conflicts, high employee turnover, and difficulties in leadership transition to the next generation. With the increasing involvement of Moisés’ sons, Tiago and Lucas, the family aims to implement more modern management practices and reduce dependency on the founder’s role. However, organizational tensions, combined with the need for professionalization, create a challenging scenario in balancing tradition and innovation. The study analyzes interpersonal relationships and the management style of Escritório Nascente, offering insights into how these factors impact operational efficiency and organizational climate. Leadership, organizational culture, talent retention, and team integration emerge as critical issues for the future of the family business.

Keywords: Family office, leadership, organizational culture, interpersonal conflicts, talent management.