Articulações entre o “(T)rap” brasileiro e o Neoliberalismo: considerações sobre o tempo presente

Abstract

This article investigates the transformations observed in Brazilian Rap from songs highlighted in the current context. The research, with methodological foundation in the History of the Present Time, uses as main sources the lyrics of "Trap", a contemporary subgenre of Rap whose popularity has grown exponentially on the national scene. It is observed that, in contrast to the social commitment that historically characterized Rap, Trap incorporates narratives that align with "neoliberal rationality", shared principles such as meritocracy, competition and individualism. This change represents a new dynamic within and outside the genre, accompanying the growth of neoliberal political and economic trends in Brazil and the world, which reflect on the values propagated by the cultural industry. From the analysis of the lyrics and supported in the bibliography, the study examines to what extent the Trap diffuses a worldview based on neoliberalism, which can strategically compromise the potential of Rap as a tool for social change.