EXPOSIÇÃO DA IMAGEM INFANTIL COMO FORMA DE MONETIZAÇÃO DIGITAL E SUAS IMPLICAÇÕES JURÍDICAS

Abstract

The widespread use of social networks is a defining feature of modern society, where the internet has become a stage for various conflicts and legal issues, such as the spread of fake news, acts of racism, and cyberstalking, as well as the phenomenon known as sharenting. On the other hand, the internet facilitates communication between families living far apart, allowing them to share moments from their lives and exchange experiences, including the exposure of their children. Although digital platforms offer numerous benefits, the information shared can be permanently available, potentially leading to negative consequences for children in both the present and future. With the increasing use of social media, the General Data Protection Law (LGPD) was enacted, but it still falls short in providing sufficient protection against the excessive exposure of children's personal information and privacy online. In light of this scenario, the research aims to analyze violations of children's personality rights, image, and privacy, particularly for the children of digital influencers, and to investigate the effects of this overexposure on their lives.