Bola na rede - Reportagem multimídia sobre como as plataformas digitais e serviços de streaming transformaram o cenário das transmissões esportivas no Brasil

Abstract

This Course Conclusion Work constitutes a large multimedia report which deals with one of the main contemporary novelties among the media communication in the broadcast of football games: streaming. The main objective of reporting is to address the changes, challenges and opportunities in broadcasting football games that emerged through streaming in Brazil, with a focus on football. THE Cazé TV's success in Brazil, with major events – such as the World Cup 2022, in Qatar – brought to light the debate about growth and possible replacement television as the main means of transmission. To discuss the subject, in addition to extensive documentary research, expert sources were interviewed, such as the director Canal Goat's marketing manager, André Stepan, to explain rights negotiations broadcasting, as well as researchers in the field of sports communication, such as professors at the Federal University of Alagoas (UFAL), Anderson Santos e Silvan Menezes, and Marcelo Câncio, former journalist at TV Morena, an affiliate of Grupo Globo, and retired professor from the Federal University of Mato Grosso do Sul (UFMS), to bring their perspectives on technological evolution in sports journalism. Finally, they were fans' experiences were heard to illustrate the impacts that streaming has caused in the daily lives of those who follow their favorite teams.