PODCASTS JORNALÍSTICOS EM MATO GROSSO DO SUL: cartografia, conteúdos e análise sobre territorialidade e finalidade

Abstract

This dissertation aims to map and analyze the production of journalistic podcasts in Mato Grosso do Sul, considering the contexts of media convergence, globalization, and territoriality. The study applied the cartography methodology (Rosário, 2016) to identify podcasts produced between 2023 and 2024 and distributed on Spotify, YouTube, and journalistic outlets from the four most populous cities in each mesoregion of the state. A total of 52 podcasts were cataloged, 27 of which were linked to local news organizations. Among these, six episodes — all from Campo Grande and Dourados, the only cities with journalistic podcast production — were selected for in-depth analysis. Content Analysis (Bardin, 1977) was employed to examine narrative, thematic, structural, and journalistic dimensions, combining quantitative and qualitative approaches to capture both explicit elements and implicit meanings. The findings reveal that while some productions explore the podcast as a medium for expanding journalism, others remain at an incipient stage, appropriating the term “podcast” either to replicate pre-existing media content or merely as a strategy for insertion into this format.