RELAÇÃO ENTRE ROTATIVIDADE E SATISIFAÇÃO DE PESSOAL: fatores de influência em uma loja do segmento de vestuários de Naviraí

Abstract

This research aims to identify the factors that relate to satisfaction and staff turnover and was applied in a local clothing store in the city of Naviraí (MS). The discussion is divided into two parts: Professional Satisfaction and Turnover in Organizations. For Professional Satisfaction, three questions were analyzed; for Turnover in Organizations, five questions were analyzed, applied in a face-to-face questionnaire to 14 employees, aged between 20 and 66 years old, working in the role of salespeople and having worked in the company for 1 to 35 years of store. The survey results indicate that the objectives were achieved. Employees expressed dissatisfaction with aspects such as non-payment of overtime, lack of time off according to the time bank, lack of benefits, and lack of appreciation. Furthermore, the research revealed suggestions for improvement, including investments in technology, increased product advertising, promotions, differentiated salaries, and the promotion of a less competitive environment with better internal communication.