OS DESAFIOS À MUDANÇA DA GESTÃO: Um estudo sobre a resistência à mudança organizacional na Sucessão Familiar

Abstract

This research addresses the challenges faced by management in family agribusiness during the implementation of organizational changes, highlighting resistance as a common obstacle. What we intended to achieve was to understand resistance to organizational change in family succession from the perspective of employees. Using a questionnaire, observations and documentary analysis in a family holding company, the study identified factors that contribute to resistance to change, such as organizational culture, lack of knowledge and skills, fear of losses and challenges in communication. The results highlight the importance of understanding this dynamic for the long-term survival and success of these companies. The study offers recommendations for management to effectively address resistance to change and facilitate a smoother transition toward more effective organizational practices.