Aumento do comércio eletrônico no Brasil durante e pós período pandêmico

Abstract

The work briefly reports the history of e-commerce and aims to show how the pandemic affected and/or boosted the expansion of the digital market, presenting an analysis of its growth and development, as well as perspectives for the future in the Brazilian market. Through bibliographical research, it was possible to analyze the impact that the pandemic had on businesses, so many physical ones, where businesses had to migrate to digital, learning to deal with the new changes in the market, as well as online, from companies that were already used to it, presenting data that prove significant growth from 2020 onwards and how the e-commerce of large companies also had to adapt to the new normal, and what strategies they followed to stay in the spotlight. E-commerce is in constant transformation, and through this work it was possible to deepen the aspects of growth during and after the pandemic period in Brazil.