ANÁLISE FINANCEIRA EM UM CONTEXTO DE PLANO DE NEGÓCIO: Estudo de caso em uma empresa do Vale do Ivinhema – MS.

Abstract

The present article is a bibliographic study, which is caracterized as case study quantitative about entrepreneurship, the focus is about the main steps for a good financial plan and its importancy on a company development. The intention is to present a financial analysis of a business plan from a company in the food segment, located in “ Vale do Ivinhema - MS”. The study was applied on Donuts Truck, a company founded in January 2019, where it showed that a well structured business financial plan is able to help the company on trespass on critical financial situations around the country. Like in the studied case, the company did not have to close during the pandemic period, it only had to make adjustments to the way of trading. All in all, it was found that the business financial plan presented contributed to a positive projection of profits in the future, even though it was in its inicial stages of operations, the obtaining return from investment on the expected deadline, as a main result were showed on the payback analysis a 2,3 years to the revenue, confirming this result with the debt analysis, which shows the best performance in the third year.