“Vamos entrevistar a Lacriane”: currículo e pedagogia cultural em perfis de mulheres antifeministas brasileiras no TikTok pós-Covid-19.

Abstract

This work analyzes the curriculum and cultural pedagogy in antifeminist women’s profiles on TikTok after Covid-19. Using a post-critical approach in Sociology and Education, an online ethnography showed that antifeminist content reinforces conservative agendas, such as being a homemaker and caring for children and husbands. These discourses appear mainly among cisgender, heterosexual, Christian, right-wing women, including some Bolsonaro supporters. Pedagogical strategies use books, biblical passages, images, and graphic elements to delegitimize and ridicule feminism. They teach an antifeminism to women, based on family values and good morals. As moral entrepreneurs, they defend women’s subordination, although they do not follow this ideal themselves, since they sell courses and books, monetize on the platform, and participate in politics, supporting candidates or serving as deputies or councilwomen. This moral field sustains anti-egalitarian agendas that generate setbacks for women’s rights and other minorities targeted by this conservative movement.