PLANO DE NEGÓCIO DA ACADEMIA BIOMETABOLIC

Abstract

The main objective of this work is to develop a business plan and analyze its feasibility for opening a gym in Chapadão do Sul - MS, considering the local market, the costs involved, and the possibilities of financial return. The proposal arose from the growth of the fitness sector and the increased demand for health, quality of life, and well-being, which reinforces the potential of the venture. The research was developed with a mixed approach, combining quantitative and qualitative aspects. Through a questionnaire applied to the population, the aim was to understand the profile and preferences of potential clients. For the financial analysis, traditional methods were used, such as Net Present Value (NPV), Internal Rate of Return (IRR), and Payback, in addition to complementary tools, such as the Multi-Index Augmented Methodology (MMIA) and Monte Carlo Simulation, which allowed for a more precise assessment of the risks and returns of the project. The results showed that the venture is economically viable and financially secure, presenting positive indicators and good performance in different scenarios. The SWOT analysis highlighted important strengths, such as the planned structure, the personalized service proposal, and the strategic location, which reinforces the capacity for insertion and growth in the local market. Thus, it is concluded that Academia Biometabolic is a promising investment, with real conditions for success and consolidation in the sector.